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Writer's pictureClaire Davids

New pharma commercial leader? Inheriting a team mid-year is like joining a marathon at mile 13. Here's your race plan:



Congratulations on your new role! As you step in at the halfway point of 2024, you're facing a unique set of coaching challenges. At Echelon, we've guided numerous leaders through this transition. Here's what you need to know:


Key mid-year coaching hurdles:


  1. Incomplete picture: You're inheriting strategies and performance without full context. Our CoachAlytics platform can quickly provide objective insights into team performance and coaching quality.

  2. Established dynamics: Your team has set routines - some effective, some not. How do you identify and address ingrained behaviors?

  3. Time pressure: You need to assess, plan, and execute simultaneously. Our STAR model (Strategy, Tenacity, Adaptability, Relationships) helps prioritize high-impact skills for immediate focus.

  4. Trust building: How do you provide meaningful coaching when you're still learning the landscape yourself?

  5. Alignment challenges: Ensuring your coaching aligns with both company goals and individual needs is crucial for H2 success.


Strategies for mid-year coaching success:


  • Rapid, data-driven assessment: Use CoachAlytics to quickly gauge team performance and identify coaching gaps.

  • Focus on quick wins: Identify 2-3 key behaviors that can drive immediate impact. Our BASICS model can help structure these interventions.

  • Leverage peer insights: Engage top performers to understand what's working in your specific market.

  • Align coaching with Q3/Q4 priorities: Ensure your efforts directly support year-end goals.

  • Build credibility through targeted support: Use data-driven insights to provide immediate, valuable coaching that demonstrates your expertise.

  • Create a 'clean slate' mindset: Encourage your team to view your arrival as a fresh opportunity for growth and development.


Remember, you're not alone in this challenge. At Echelon, we specialize in helping new leaders hit the ground running with effective, data-driven coaching strategies.


Fellow commercial leaders, what advice would you give to someone stepping into this role mid-year? Share your insights below!



Feeling the pressure of year-end targets in your new role? Don't navigate this transition alone. Book a free strategy session with Echelon to learn how our tools and expertise can help you make an immediate coaching impact.

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