Think summer's a sales desert? Think again. At Echelon, we're seeing innovative pharma teams use our RAMP model to turn those "out of office" replies into "in with opportunity" wins. Here's your Summer Access Playbook:
R - Resourcefulness
Tactic 1: The "Surrogate Strategy"
Target: Office managers, nurse practitioners
Action: Offer value-add services (e.g., patient education materials)
RAMP Boost: 35% higher engagement rates
Tactic 2: The "Micro-Moment Mastery"
Target: Time-strapped HCPs
Action: Craft 2-minute high-impact interactions
RAMP Boost: 28% increase in message retention
A - Assertiveness
Tactic 3: The "Value-Add Visitor"
Target: Gatekeepers enforcing stricter summer policies
Action: Position yourself as a resource, not just a rep
RAMP Boost: 3x higher access rates
Tactic 4: The "Polite Persistence" Play
Target: Hard-to-reach decision makers
Action: Implement a strategic, multi-touch follow-up system
RAMP Boost: 45% improvement in securing future appointments
M - Messaging
Tactic 5: The "Digital Doorknock" Technique
Target: HCPs relying more on digital communication
Action: Craft personalized, value-driven email and social outreach
RAMP Boost: 50% higher response rates to digital touches
Tactic 6: The "Seasonal Relevance" Approach
Target: HCPs with summer-specific concerns
Action: Tailor messaging to address seasonal patient needs
RAMP Boost: 40% increase in message engagement
P - Planning
Tactic 7: The "Influencer Mapping" Method
Target: Key influencers in HCP networks
Action: Identify and cultivate relationships for future warm intros
RAMP Boost: 30% more meaningful HCP interactions in Q4
Tactic 8: The "Q4 Launchpad" Strategy
Target: Your own team's development
Action: Use downtime for deep account planning and skill sharpening
RAMP Boost: 25% stronger start to Q3
RAMP Integration Bonus: Teams that successfully integrate all four RAMP elements see an average 40% improvement in summer HCP engagement compared to their peers.
At Echelon, our CoachAlytics platform helps leaders measure and improve performance across all RAMP elements, ensuring your team maximizes every summer opportunity.
Which RAMP tactic are you most excited to try? Share your summer game plan below!
Ready to put this Summer Access Playbook into action? Book a free strategy session with Echelon to learn how our RAMP model and CoachAlytics platform can transform your team's summer performance.
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