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Mid-year reality check: Is your pharma sales team still pitching to IDNs like it's 2010? Here's what's changed:
As we reflect on H1 2024, one thing is clear: the days of simply detailing products to individual physicians are long gone. At Echelon,...
Ed McCarthy
Jul 19, 20242 min read
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Mid-year wake-up call: Is your H1 pharma sales strategy obsolete? Here's what top performers are doing differently:
As we reflect on the first half of 2024, one trend is clear: pharma sales has fully evolved into a complex B2B landscape. At Echelon, our...
Claire Davids
Jul 18, 20242 min read
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