Most coaching development teaches managers a model. EBC changes how they see and execute coaching, based on evidence from their own field coaching reports.
We analyze what your managers actually do, compare it to what top performers do, and build development around the gaps that matter most to your business.
Echelon's Core Approach
Evidence-Based Coaching
What do top-performing managers do differently?
Twenty years of research and more than 80,000 scored coaching reports point to four practices top managers apply more consistently:
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Coach to strategic skills: focus coaching on the skills that power your commercial plan.
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Set skill development goals: give every team member a clear, long-term development target.
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Engage the team member: involve reps before, during and after every field visit.
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Deliver high-quality coaching: written and verbal feedback that is Balanced, Actionable, Specific, Impactful, Continuous and Supportive (BASICS).
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EBC is built on these four practices and the Effective Coaching Cycle: Plan → Observe → Debrief → Follow-Up.
How Evidence-Based Coaching Works
Three steps, built on evidence from your own field coaching reports.
1. Baseline Analysis
We review your managers' field coaching reports against the four best practices and BASICS, scored on a five-level proficiency scale from No Evidence to Effective.
2. Manager Sessions
Two half-day sessions, built around what we found in your data rather than a generic curriculum.
3. Follow-Up Analysis
A second review measures behavior change and shows where to focus next.
What You Get
Clear, actionable insight at every level of your commercial organization.
For Commercial & L&D Leaders
A dashboard showing coaching effectiveness at the national, regional and individual manager levels.
For Managers
Clear, narrative feedback on their own coaching. No scores, just what to do next.
For the Business
A coaching standard tied to the behaviors that drive performance.