Tap Into Growth.
A Measurable, Sustainable Approach to Brand Growth Starts Here.
Insights & Case Studies
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A Measurable, Sustainable Approach to Brand GrowthWhat does effective coaching really mean, involve and entail?
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The Challenge of Driving Organic Sales GrowthCommercial leaders in the pharmaceutical and biotech industries continue to see inconsistent return on their strategy...
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Leveraging Objective Insights from Field Contact ReportsFor years, commercial groups have been hamstrung by a lack of actionable answers to this question.
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Gauging the Impact of Manager Focus and Coaching Quality on Overall Sales PerformanceWhich first-line managers (FLM) attributes and behaviors align closest with overall district performance?
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What Really Drives Sales Performance?According to a recent DME Monitor report, 29% of FLMs in the pharmaceutical industry fell short of their annual sales goal.
Nuggets
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Top-performing managers are more likely to focus on skill developmentIn a recent study, we successfully isolated a key difference between top-performing and lower performing managers.
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Top DMs Focus on Skill DevelopmentIn a recent analysis, Echelon identified distinct difference between Managerial Focus...
Blogs
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“I Don’t Have Time to Coach” and Other Managerial MythsIf you ask a first-line sales manager (FLM) what keeps them from spending more time coaching, you’re likely to hear...
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Is your next commercial investment doomed to be “flavor of the month?”If your field sales organization is planning to make a strategic commercial investment in the next 12 to 18 months,...
One-Pagers
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Effective Coaching Coach to StrategyOn a Scale of 1 to 10…How well do your Managers Coach to Strategy?
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Effective Coaching Field SalesOn a Scale of 1 to 10…How effective is your Field Sales Coaching?
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Effective coaching ROI on Sales TrainingOn a Scale of 1 to 10…How good is your ROI on Sales Training?
